Every jar, every bottle, every tin of Inaya begins in the hands of someone real. Meet the Magic Makers, the women behind every batch, every fold, every finishing touch.

Each of them signs their work. Look for the initials on your product's batch number by the best before date, and you'll find the person who made it, right here.

Every batch we make carries the same intention it did in 2013: care, without compromise.

We choose botanicals for what they are, not what they claim to be. We work in small batches, by hand, because some things cannot be rushed. We are mindful of our footprint, in our processes and in our packaging, and we work continuously toward doing this a little better with every batch.

We strive to use African botanicals, oils and butters whenever we can, believing deeply in their richness and the generations of tradition behind them. Our products are vegan, and we do not test on animals.

We stay honest about what our products can do, and equally honest about what they cannot. Our focus has always been simple: skin that feels cared for, and looks healthy and naturally radiant. Our formulas are assessed for safety and compliance before they ever reach you, and they will keep evolving, as ingredients, science and regulations do. What will never change is our care.